M&S has unveiled its latest marketing campaign, reaffirming its commitment to trusted value with an all-channel ‘Clothing & Home’ campaign.
The ‘Value You Can Trust’ promotion highlights the retailer’s price-first strategy, product innovation and ‘no compromise’ approach to quality and sourcing standards on some of its best-selling lines.
Running for four weeks, the creatives will feature shots of models in M&S products from the brand’s key clothing categories.
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“Now more than ever, customers want to make every penny count and when it comes to clothing and homeware, making every penny count is more than just the product’s price – they also want confidence that it is made well and made to last and offers great versatility,” M&S Clothing and Home managing director, Richard Price, said.
“Value You Can Trust is about showcasing what we’ve always done best – it’s an honest campaign that puts value, and our values as a retailer, front and centre, at a time when it really matters to our customers.”
The campaign will be supported by window display takeovers, through stores with POS, M&S.com homepage takeovers and across digital and M&S’ own social and email channels.
