Dublin’s first-ever vegan burger bar, V-Face has this week launched a playful campaign with a serious message in support of Veganuary.
Developed in partnership with local agency The Public House, the campaign, titled ‘Give animals a break’ imagines what traditional farmyard animals might get up to – if only we let them live out their lives freely.
“I loved working with The Public House on this campaign. It was important for me to see the V-Face brand in the final execution and it definitely radiates here,” V-Face managing director, Sarah Boland said.
“At the end of the day we’re not ordering people to give up meat. It’s more of a friendly message which we hope welcomes everyone through our doors. We chose January to release the campaign as Veganuary is when we see lots of people dipping their toes into veganism for the first time, and we’re here for it!”
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The short, photo-realistic animations subvert scenes of traditional farm life by depicting a gaggle of hens having a party, a cow strutting her stuff on the dancefloor, and a pig indulging in a spot of outdoor yoga.
The Public House associate creative director, Mikey Curran added: “This is a fun campaign for a very fun brand. A downward hog, a cow busting a move and a hen party are more than just quirky ‘what-ifs’, they allow V-Face to align their brand with a much larger customer base.
“Our January launch was intentional too, a lot of people will have resolved to try veganism this month. A visit to V-Face won’t break any rules, but will let those people treat themselves.”
