Rightmove has created thousands of personalised marketing videos with the aim of helping estate and letting agency branches highlight this year’s achievements to prospective landlords and vendors.

The digital assets, created by the property marketplace, can be used across agents’ various channels to promote their businesses ahead of the New Year.

According to Rightmove research, videos in display advertising get 1.8 times more interactions than ads without video.

Each personalised video uses bespoke data to display performance metrics such as property views, enquiries and number of sales for each branch. Each video is also branded with the agent’s logo.

The videos are a replacement of the brand’s annual printed calendars. The aim is to give clients more bespoke and sustainable marketing material.

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“We wanted to create something that agents can use to help them showcase their brand and their achievements for the year, and as a thank you for choosing Rightmove,” Rightmove agency director Dave Anderson said.

“The results in the videos highlight just what an exceptional year it’s been.

“We’re yet to see where the level of home-moving activity will settle next year, but we know how quickly agents adapt to changing market conditions to create new opportunities for their businesses. We’re looking forward to working with agents next year to make sure they’re using the most effective marketing solutions to continue to drive forward their brand’s digital presence.”