Out-of-home media agency Talon has today (30 November) announced an extensive rebrand as the organisation approaches its 10th anniversary.

The rebrand is intended to reflect a refreshed, people-first approach for the brand, which has also unveiled a new logo as part of its re-jigged identity.

All Talon brands will now be brought together under one roof, including the agency’s creative branch, Grand Visual as well as its planning and buying network Plexus.

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“Talon has changed a lot in the last nine years, from our humble beginnings as an independent challenger brand in the UK OOH specialist market to where we are now – the largest independent global OOH agency with an ever-increasing international footprint,” Talon chief sales and marketing officer, Sarah Parkes said.

“We’ve invested in our people, in building market leading proprietary technology, and now we have further invested in our brand. Re-booting our brand look, feel and tone of voice takes Talon’s unique energy and spirit out into the world, and brings the Talon global family together with one voice.”

Having already worked with leading global agencies such as Omnicom and Havas, the firm will also unveil a revamped website as it attempts to reposition the OOH medium as a highly effective, data-driven and creative one.