Innocent Drinks’ former head of sustainability, Louise Stevens has this week joined purpose-driven creative agency Nuevo as sustainability director.
Through her appointment, Nuevo will be hoping that she will be able to help the agency push on and clean up the advertising and marketing industry.
Stevens’ new remit at the agency will consist of creating bespoke, low impact brand campaigns, with sustainability at the forefront of the decision-making process.
“We couldn’t be happier to have Louise on board so we can continue to strengthen our mission of cleaning up the advertising industry,” Nuevo CEO, Jack Davey said.
“By having Louise join our team, I am confident that her valuable experience will further bolt down the pathway to our Net Zero goal, whilst providing thought leadership on the tricky matter of giving all creativity a conscience.”
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Having built up over 20 years’ industry experience, Stevens will bring to her new role a proven track record of developing and implementing sustainability strategies.
Stevens herself added: “I’m thrilled to be embarking on this new journey with Nuevo, to help them apply a pure sustainability lens to their company strategy and objectives.
“Navigating the world of sustainable business is complex, so I’m here to ensure Nuevo has business operations fully aligned with its people and planet goals, ultimately staying true to their purpose to give all creativity a conscience.”
