Women’s health firm Hertility has this week partnered with Pearl & Dean to launch its award-winning ‘Ooh Someone’s Hormonal’ film across the advertiser’s nationwide portfolio.
The film aims to shine a light on the lack of research carried out on women’s bodies, and calls out society for using women’s hormones against them.
Through this advertising partnership, Hertility will be hoping to encourage millions of women across the UK to get to know their bodies better.
“The #MeToo movement was such a huge step forwards in women’s rights but from a reproductive perspective, women are still second class citizens,” Hertility founder and CEO, Dr. Helen O’Neill said.
“We want to inspire women watching ‘She Said’ to join us in our fight in the next revolution – the Reproductive Revolution – by getting to know their bodies and taking control of their life choices. For themselves and for all women worldwide.”
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The campaign wil run for five weeks from today (25 November), and will be shown before every screening of ‘She Said’ in Pearl & Dean cinemas.
Pearl & Dean CEO, Kathryn Jacob OBE added: “Cinema is a unique advertising medium in the sense that it is both a personal and shared experience. Cinema has the power to truly reach an individual, and to speak to them one on one, as well as spark a conversation.
“We are honoured to be working with Hertility to launch its first ever cinema campaign and to be a part of helping to better articulate an important issue that is often hidden or ignored by wider society.”
