Global e-commerce giant Ebay has today (25 November) launched its 2022 Black Friday campaign, in which only ‘pre-loved’ and refurbished items will be promoted.
Through its ‘Better than new’ campaign Ebay is aiming to encourage more considerate shopping habits by helping customers make purchases that are better for both their wallets and the planet.
Developed in partnership with creative agency DEPT, assets will be rolled out across out-of-home, digital advertising, PR and creator content.
“As customer mindset shifts this year to a greener focus, alongside financial pressures over Black Friday, eBay is perfectly placed to offer a better way to approach the retail moment,” Ebay UK chief marketing officer, Eve Williams said.
“Elevating our current messaging of the eBay Way, ‘Better than New’ showcases our large inventory of refurbished, pre-loved and imperfect items offering customers more ways to shop the categories they want, at market leading prices and more sustainably.”
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A series of takeovers of social and news platforms will also take place over the Black Friday weekend, including Reddit, TikTok and Mail Metro.
DEPT managing director, Ali McClintock added: “eBay is doing things differently, so we needed to do Black Friday differently too. With Black Friday hysteria sweeping the world, this was our opportunity to take a more provocative stand against this mass-market ‘new’ consumerism day.
“Because with eBay you can buy better than new and we’re primed to take a stand, helping customers find the best deals without it costing the planet.”
