Heathrow Airport has today (17 November) unveiled a new out-of-home and digital campaign to celebrate the expansion of the newly-opened Elizabeth line all the way to the airport.
Developed by independent creative agency St. Luke’s, the campaign will run until January in the hopes of attracting more East Londoners to Heathrow Airport, who can now benefit from the vastly reduced travel times afforded them by the Elizabeth line.
Integrated digital out-of-home and social media assets will support the new direct link route to Heathrow, centred around the tagline “Hop on the Elizabeth line to the UK’s most connected airport in under 60 minutes.”
“With our unique new campaign, the viewer is able to immerse themselves in the opulent photography of a far away, exotic land, or our vast range of retailers pre-flight – while planning their trip away via the UK’s most connected airport, Heathrow,” Heathrow Airport head of marketing and customer engagement, Meenal Varsani said.
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Four creative executions will remind the public that their dream holiday destinations have just got a lot closer with the TfL line’s expansion, building on the existing “Depart as you mean to go on” brand platform.
St. Luke’s executive creative director, Richard Denney added: “The Elizabeth line is a huge game changer for London and the South East, connecting thousands of holiday makers and business travellers from East London directly to the UK’s most connected airport.
“Our campaign vividly brings to life how much closer they now are to their final destination, as well as the very best shopping and dining experiences that Heathrow has to offer.”
