Online travel firm Tripadvisor has this week announced the appointment of John Boris as its new chief marketing officer.

Reporting in to CEO Matt Goldberg, the tech, travel and hospitality veteran will now be responsible for Tripadvisor’s B2C and B2B marketing strategy and execution.

Boris’ new remit will consist primarily of creating a coherent strategy that drives customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships and grows the international customer opportunity.

“I’m excited to have John join Tripadvisor as our Chief Marketing Officer, knowing he will put the needs of travellers and our partners at the heart of everything we do,” Goldberg said.

“John has a demonstrated track record building global brands and this company will benefit from his deep experience in e-commerce, travel and hospitality.”

He continued: “Most importantly, John is passionate about Tripadvisor given the global strength of our brand, our wealth of data, depth of content, and the innovative products and services we provide the travellers, experience-seekers, diners and partners we serve.”

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Boris has previously held senior roles with a range of tourism platforms, most notably working as executive vice-president and managing director of guide book publishers Lonely Planet.

Boris added: “I am truly honoured to join this company and humbled to be given the responsibility to continue to make an iconic and industry-leading brand like Tripadvisor essential to the hundreds of millions of travellers around the globe using our products and services to plan their next trip.”

“As we look to the future of all our brands across the company, we will leverage the return of global demand to make the experience of travel and dining more meaningful and memorable for those taking their next holiday or vacation.”