Forbes has released its Top Entrepreneurial CMO list, featuring Goldman Sachs’ Fiona Carter, Lego’s Julia Goldin and Amazon’s Claudine Cheever.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
Etsy axes CMO role as it confirms major staff cuts
Etsy will axe its CMO role as part of major cost cuts plans which will see the business slash 11% of its workforce.
Ex-Ted Baker CMO lays bare the most common mistakes retail marketers are making
Speaking at the Lifecycle23 conference in London this morning, Ted Baker’s chief customer, marketing and digital officer Jason Beckley laid out…
CMOs say fake AI-generated spoofs are a brand’s ‘worst nightmare’
CMOs are calling for more AI governance after more than three-quarters say AI-generated fake-brand partnerships are their worst nightmare.
Tripadvisor names John Boris as new CMO
Online travel firm Tripadvisor has this week announced the appointment of John Boris as its new chief marketing officer…
Publicis global CMO fired over ‘inappropriate comments’
In an abrupt turn of events, French holding group Publicis has parted company with its long-serving global chief marketing officer, Justin Billingsley.
Marketing budgets set to grow by 20% over next 12 months, despite recession fears
Marketing budgets are expected to grow by around 20% over the next 12 months, despite recessionary fears of budget cuts and reduced funding.
CMOs are ‘drowning’ in data and distracted from consumer behaviour
According to new research from Adverity, chief marketing officer’s are ‘drowning’ in data and distracted from focusing on consumer behaviour.