With the likes of John Lewis, McDonald’s and Aldi releasing Christmas campaigns this week, we here at Marketing Beat thought it best to highlight some of our favourite non-festive ads from this week.
Daniel Craig dances his way into new Belvedere campaign directed by Taika Waititi
Yesterday, Daniel Craig starred in Belvedere’s latest campaign directed by Academy award-winning filmmaker Taika Waititi.
Ditching the James Bond look, viewers are treated to a different side of the British actor as he dances his way through an ad with an original soundtrack written and performed by Rita Ora and Giggs.
Choreographed by JaQuel Knight, Daniel Craig ‘playfully sachets’ through the luxurious Cheval Blanc Paris hotel until he lands upon a Belvedere bar. As the actor takes a sip of the vodka, Waititi shouts cut and asks the ex-007 star to take it from the top.
The director’s goal was to reportedly imagine how life may look when the cameras are not rolling.
Owners of Belvedere, LVMH, described the campaign as “courageous in spirit with a warmly rebellious energy” created by “an exceptional community of collaborators”.
“A group of inventive and gifted provocateurs, who each have a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to theirs and Belvedere‘s shared values of self-expressions, authenticity and style,” it said.
CoppaFeel! unveils giant OOH mural to promote early detection of breast cancer
Earlier this week, CoppaFeel! a breast cancer awareness charity, unveiled an innovative social and out-of-home (OOH) campaign to help promote the early detection of breast cancer.
Created by visual artist Molly Hankinson, the huge UGC mural intends to encourage young people to ‘get to know’ their bodies.
As part of the campaign, the charity teamed up with leading social publisher Tyla to take the messaging into the social sphere and utilise Tyla’s monthly reach of 56 million to help gain new audiences.
Tyla, under LADbible Group, is helping CoppaFeel! spread the awareness by tapping into the LADcreator Network to curate UGC content around the question: ‘What does your chest feel like?’. The online engagement is also led by key influencers and the interaction of their followers.
“As the final iteration of CoppaFeel!’s #KnowYourself campaign, this project’s aim is to encourage young people to explore their chests in order to get to know their body’s normal,” CoppaFeel! PR and marketing manager, Poppy Brady, said.
“Early diagnosis of breast cancer saves lives, and we are so excited to engage our audience in this new and innovative way.”
Bukayo Saka features in Beats by Dre ‘Defy the Noise’ ad
Yesterday, Bukayo Saka starred in Beats by Dre’s new marketing campaign ‘Defy the Noise’ which premieres ahead of the FIFA World Cup Qatar 2022.
Produced by creative agency Uncommon, the headphone brand’s latest campaign raises awareness of the pressure, expectation and criticism that some of the best footballers face off the pitch.
Last year, Bukayo Saka, Marcus Rashford and Jadon Sancho became victims of racial abuse online after missing penalties in the Euro 2020 Final against Italy which England subsequently lost.
According to Beats by Dre, some of the world’s greatest sports men and women have had to learn how to silence and defy harsh and judgmental noise made on social media.
The 90-second spot produced by Pulse, sees Bukayo Saka, Serge Gnabry, Kingsley Coman and Ritsu Doan, work hard to ignore the criticism and media hype surrounding their sporting efforts.
The film also debuts British rapper Slowthai’s new single ‘I know nothing’, featuring lyrics that condemn the negativity on social media and how it ‘distorts our perception of reality’.
“Social media can and should be used as a tool for connection and good but instead it serves to gloat and punch down,” Slowthai added.
“It fails to show the harsh reality we live in, which can lead to isolation and depression. Let’s lift each other up.”
