Omnicom Media Group (OMG) has hired Mediacom’s global head of programmatic Clare Ritchie.
Ritchie will become the agency group’s new global senior vice president of programmatic and in-housing.
She will be responsible for leading Omnicom’s programmatic media offering internationally and will be tasked with expanding the way the group interacts with clients who desire in-house media operations.
The new head of programmatic will also oversee a practice group that intends to improve transparency and accountability in programmatic trading. This entails the creation of best practices in DSP and SSP contracts, a programmatic inventory graph and an algorithmic approach to supply path improvement using Omnicom tools.
The company has said that Ritchie’s role highlights the importance of programmatic trading for clients as an increasing amount look to adopt hybrid client-agency working models.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest agency-related news and more sent straight to your inbox each morning
“Clare brings a proven track record in global programmatic development, experience both from agency and vendor sides, as well as a fresh perspective on our client engagement model,” Omnicom Media Group chief digital operations officer, Matt Simpson, said.
“As someone whose work in the industry has been focused on raising the floor of best practices through responsible and considered investment, she will take our already market-leading programmatic approach to the next level, while helping find the best and most flexible solutions for tomorrow’s advertiser.”
Ritchie added: “OMG understands that combining this agility with flexibility is the model of the future. I am looking forward to helping take that model to the next level at OMG and continuing to learn, thrive and drive innovation in our industry.”
