Snap has renewed its content partnership with Sky Sports UK, meaning that Premier League and Women’s Super League football will continue to be directly available to the platform’s users.
Through the partnership, Snapchat users can view Premier League and Women’s Super League highlights via the ‘Discover’ feed, alongside behind-the-scene and short-from made-for-mobile content.
Snapchat’s collaboration with the media giant will also include episodes of a new Women’s Super League talk show bringing viewers breaking news, insights and clips from the league.
“We are thrilled to continue strengthening our partnership with Sky Sports to bring more iconic football and sports content to Snapchat,” Snap senior manager of international sports partnerships, Kahlen Macauley said.
“Snapchat offers millions of fans around the world new ways to experience, celebrate and watch the best sports content – whether that’s catching up on goals from the weekend or using an AR Lens to celebrate incredible moments.
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He continued: “We can’t wait to bring Snapchatters more great football and sports content as we countdown to a spectacular few months of sport, including the FIFA World Cup 2022.”
Having first entered into a content partnership with Sky Sports in 2015, Snapchat is aiming to position itself at the go-to destination for Gen Z sports fans, reaching over 90% of 13-24 year-olds in the UK.
Sky Sports head of digital & social, Jamie Hunt added: “We are delighted to continue our partnership with Snapchat to reach a highly engaged Gen Z community who talk about and watch sports and football on Snapchat every day.
“The way fans experience sports has evolved – with many fans using their phones to chat with friends, celebrate wins and access behind-the scenes content during matches. This partnership is therefore a great way to reach this community where they are.”
