Toronto-based Rubicon Drinks has agreed a major brand partnership with GB Snowsport, which will see its energy drink proposition ‘Rubicon RAW’ become the team’s ‘official energy drink’.
Through the four-year deal, Rubicon RAW will sponsor British skiers and snowboarders as well as elite Para snowsport athletes.
The partnership is due to be kicked-off in time for the start of the 2022-23 snowsport season, with the British team to action in this autumn.
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“We are excited to be entering into a partnership with GB Snowsport and to share our passion for high energy sports with their fans and communities across the UK,” Barr Soft Drinks marketing director, Adrian Troy said.
“We are looking forward to working with the teams at such an exciting time for the sport and supporting their program to put British World Class skiers and snowboarders onto World Cup and World Championship Podiums.”
Launched less than two years ago, Rubicon RAW has sold over 20 million cans to date and will be hoping to tap into GB Snowsport’s extensive UK fanbase.
GB Snowsports CEO, Vicky Gosling added: “We are delighted to have a major energy drinks brand like Rubicon RAW on board. We value partnerships with brands that align with our core values and this is certainly the case here.
“We look forward to a winning partnership that supports our mutual growth and shared belief in the potential of Britain’s ski and snowboard athletes.”
