Glenmorangie has partnered with acclaimed British photographer Miles Aldridge to create a colourful and vibrant ad campaign entitled ‘It’s Kind of Delicious and Wonderful’.
From retro arcades to hot air balloons, the whisky brand’s promotion showcases six separate stylised scenes, all embodying the taste and look of Glenmorangie whisky.
The 60-second spot, produced by creative agency DDB Paris and led by Alexander Kalchev, also features soothing music from renowned musician Michael Kiwanuka.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest brand campaigns and more sent straight to your inbox each morning
“In the aftermath of the pandemic, we all have a new appreciation for being able to spend time with friends, travel and treat ourselves,” DDB Paris chief creative officer, Alexander Kalchev, said.
“And we wanted to draw on that in the campaign by celebrating moments of pleasure spent together, as well as elevating small moments you can have at home.
“Of course, working with Miles brings a wonderful richness and detail to the storytelling, which we hope will draw the viewer deliciously into Glenmorangie’s universe.”
