Interactive fitness platform Peloton has this week announced that it will be sponsoring the latest series of ‘That Peter Crouch podcast’, running until 22 November.
The creative concept for the campaign originated with Omnicom-owned Hearts and Science, which has centred the key narrative around challenge-based messaging.
Regularly featuring in the upper echelons of the Spotify and Apple podcast charts, the series is currently the number one sports podcast in the UK, reaching an audience of half a million listeners.
Alongside its sponsorship of the latest series, Peloton will also sponsor a series eight World Cup special and a Crouchfest special live streamed from the O2 Arena.
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Peloton’s presence will also include branded segments and social media activity.
“That Peter Crouch Podcast has a huge organic reach and the upcoming World Cup makes it the perfect choice to strengthen brand awareness,” Hearts & Science UK CEO, Garrett O’Reilly said.
“Moreover, the podcast’s format lends itself to showcasing Peloton’s products and content in an authentic way. We’ll be able to highlight how Peloton supports a fitness regime in a way that’s both practical and – crucially – fun for the listeners.”
Acast UK managing director, Josh Woodhouse added: “This is going to be a fantastic campaign that will truly illustrate the ability of Crouchy, Chris and the production team at That Peter Crouch Podcast to identify the best way for brands to engage with their dedicated and loyal listener base.”
