The UK government has released a campaign to drive recruitment in the social care sector to fill tens of thousands of vacancies.
According to the Department of Health and Social Care (DHSC), the ‘Made With Care’ campaign intends to entice people to take up a ‘rewarding’ role in adult social care.
The workforce body Skills For Care has found that earlier this year staff vacancies rose by 52% to 165,000 unfilled posts in 2021/22 – the largest annual increase since records began in 2012/13.
Job seekers will be encouraged to visit the website to research a career in social care, search for and apply for roles and get advice on interviews and writing CVs.
“Working in social care is rewarding, inspiring and provides career opportunities with a range of roles you may have never considered,” DHSC secretary Steve Barclay said.
“To get started, you just need to have the right qualities including kindness and compassion to support people’s loved ones and make a difference. This government is committed to a sustainable social care sector and anyone can play a part by joining this incredible workforce.”
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The campaign will roll out until March next year via video-on-demand, radio, social and digital audio platforms.
Skills For Care chief executive Oonagh Smyth added: “We need to talk more about the rewarding and fulfilling career that adult social care can offer, and we hope the Made With Care campaign will raise awareness of the value and variety of a career in care and the important contribution that the 1.5 million people currently working in adult social care are making to our communities.”
The Care England chief executive, Professor Martin Green, has also said that there is a “desperate need” to recruit and retain a significant number of staff in social care. He hopes that this government campaign will “encourage” people to think about careers in the sector.
