SMRS Ltd, a marketing agency in Manchester, is set to become an independent limited company after acquiring Dentsu’s shareholding in the business.
Following 25 years of working with Dentsu as a minority shareholder, the advertising agency has completed the purchase of its 25% holding making it 100% owned by its two managing partners.
“For over 25 years, our focus on attracting and retaining employees and students has helped our clients become healthy places for people to learn, grow and make an impact,” SMRS Ltd managing partners Toby Windsor and Richard Lewis said.
“Our mission is to change organisations for the better, and that always begins with all talent having an equal chance to participate, contribute and be rewarded.
“Having Dentsu as a minority shareholder in SMRS Ltd has always meant good relationships and good counsel. We have always had the freedom to make our own path, reach milestones, and grow value. We now have the independence to diversify, grow influence and grow value for all the communities we serve.
“We are proud of our association with Dentsu; and leave with fond memories, our heartfelt thanks, and the very best wishes for all Dentsu employees current and future.”
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Dentsu International global chief financial officer of commercial finance, Dennis Romijn, added: “We’ve enjoyed working with SMRS and are proud to have played a role in their growing business. We wish them every success in the future, as they take full ownership of the company.”
The news comes exactly a day after Kraft Heinz Company and agency group Dentsu International announced a partnership with Teads, a global media platform, to build upon the ‘Teads Attention Program’.
