Suicide bereavement charity, Suicide&Co has today (3 October) launched a new, hard-hitting awareness campaign, ‘Words Unspoken’.

Developed in partnership with London-based brand comms firm Harbour, the emotionally charged campaign features real letters submitted by those who have been bereaved by suicide.

Written directly from the bereaved person to the loved one they’ve lost, it is hoped that the letters will allow those suffering to better process their grief.

The letters will run across large-format out-of-home boards nationwide, supported by a number of Clear Channel’s ‘Platform for Good’ sites, with additional assets running across social channels and the charity’s website.

Through the call to action: ‘Don’t let silence have the last word’, Suicide & Co is inviting the public to submit their own letters via its website or the hashtag #wordsunspoken.

“This campaign acts as a collective voice for those bereaved by suicide. With over 70 letter submissions already they are a brilliant representation of the complexities of suicide-related grief. We hope that showcasing these letters in the open will help those who may feel silenced by the stigma surrounding their grief,” Suicide&Co CEO and co-founder, Amelia Wrighton said.

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“The campaign is also a form of support in itself, as letter writing is a therapeutic action, enabling people to unlock and acknowledge their feelings.

She continued: “Through hosting the collection on our website we are encouraging people to read other’s experiences, reminding us all that we are not alone.”

Harbour creative partner, Grant Parker added: “So often, the voices of those bereaved by suicide go unheard. We wanted this campaign to show the many nuanced forms of grief these people experience.

“It’s shocking that so many of us are affected by suicide, and yet it is not something that is talked about openly. By boldly showing these letters on large format posters, we hope it will chip away at the stigma those bereaved by suicide often feel and help the millions of people who are affected by this every year know that they are not alone.”

The poignant campaign follows an equally thought-provoking CALM spot released in June, which featured real-life home footage of people smiling and laughing with loved ones shortly before taking their own lives.