King’s Cross, hailed as ‘London’s creative neighbourhood’, has appointed Elvis as its lead creative agency for all consumer brand and marketing activity.

Following a competitive pitch, King’s Cross will now work with Elvis to create a new brand campaign to build awareness and drive people to visit the King’s Cross area.

Focusing on the Coal Drops Yard area, the new brand platform will highlight the variety of experiences and activities on offer at King’s Cross.

As part of the multi-media campaign, that will run across print, OOH, social and digital channels, King’s Cross will launch a Christmas 2022 campaign. The area will be presented as the ‘go-to destination for ‘independent-minded people’ to shop, eat and meet during the festive period.

Sustainability has also been factored into the brand’s and agency’s relationship, as part of Elvis’ recent B Corp certification. King’s Cross is said to be a carbon neutral estate that re-uses heritage buildings and promotes ‘green transport’.

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“During our pitch process, we were struck by the energy and passion of the Elvis team. They demonstrated impressive strategic thinking which fed seamlessly into the creative direction of the work, and presented an exciting, modern design approach.” Argent, place marketing director, Chrissy Cullen, said.

“We’re really looking forward to partnering with them in order to get people coming back to King’s Cross time and time again.”

The area comprises 67 acres of businesses, dining, and destination retail, including SamsungKX, Tom Dixon, & Other Stories, Waitrose and Space NK.

Elvis CEO Tanya Whitehouse added: “This win represents a fantastic opportunity to engage with our local community. King’s Cross is on our doorstep, and many of our people live there, so we’re delighted to be able to support this vibrant and diverse destination with a new creative platform.

“It’s also brilliant to be working with a client who shares our values, putting sustainability at the heart of everything they do.”