Capital markets software and advisory firm LPA has this week announced the appointment of Maria Weege as its new head of marketing.
Having initially joined the Frankfurt-based group a year ago as digital marketing lead, Weege’s new role will encompass the rolling out of LPA’s brand to its institutional capital markets clients and in positioning the firm as a disruptive market force.
Weege has amassed over a decade of marketing experience, having worked with a variety of German and international brands before joining LPA in July last year, having previously been the marketing lead at ACREDIS AG, a Zurich-based healthcare company.
On her appointment, Weege said: “LPA has a fascinating position in the market, with a well-established client base and operating in an industry that is undergoing significant change and transition.
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“I’m delighted to be stepping into this role as part of our leadership team, creating a marketing approach that is dynamic, modern and diverse is its ambitions.”
She continued: “Our newly released mantra of Defy, Deploy, Run gives a marketing team a lot of creative space to work with and I’m excited to work with LPA’s talented workforce and management team to deliver a brand message that is compelling, noticeable and differentiated in the financial services industry.”
LPA CEO, Peter Schurau added: “Developing internal talent is a priority for us at LPA. When we were seeking to appoint a Marketing lead, there was no question that this should be Maria.
“She is a hugely experienced and creative marketer and knows the business intimately. We wish her all the best of luck as she works closely with our 400 employees across the 12 global locations we are present in to promote the best possible image for the LPA business and its people.”
