Property marketplace Purplebricks has appointed Gareth Helm as a non-executive board director as the brand looks to revamp itself following a 95% decrease in its share price since 2018.
Helm has worked as a chief marketing officer for McDonald’s, MoneySupermarket and Zoopla, of which he spent 4 years leading the property marketplace’s marketing division.
Purplebricks CEO Helena Marston has openly blamed the company’s recent £42 million loss on “poor” marketing strategy.
With regards to Helm’s appointment, Marston said he will provide “marketing expertise which will be invaluable for me and our board, as well as providing positive challenge for the executive leadership team.”
“Since becoming chief executive in April, my priority has been to put in place the strongest possible executive leadership team that combines the right capabilities, experience and mindset I believe we need to succeed in delivering our turnaround plans,” Marston added.
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Helm also contributes as a non-executive board director for food company Higgidy.
“I am confident has a valuable brand which is certainly relevant in today’s market. I look forward to contributing to the discussion in the boardroom and as a source of support and advice for the executive leadership team,” Helm added.
