Manchester-based sportswear brand Castore has signed a lucrative deal to become Oracle Red Bull Racing’s apparel partner from the start of the 2023 Formula One season.
The agreement will see Formula One stars such as current world champion Max Verstappen and Sergio Pérez don Castore attire every time they take to the race track.
Castore will also be responsible for the racing team’s licensed merchandise programme, providing Red Bull Racing products to fans across the globe.
Formula One and Red Bull Racing lovers will be able to purchase the new merchandise from the respective Red Bull and Castore websites in addition to trackside retail next season.
“We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times,” Castore co-founder, Tom Beahon said.
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“Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’.
He continued: “The partnership further strengthens Castore’s presence in Formula 1, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.”
Red Bull Racing Team Principal and CEO, Christian Horner added: “Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity.
“Our Team members have to be equipped to perform no matter what they encounter and sportswear optimised for functionality and comfort is a crucial component in achieving the level needed to win.
He concluded: “Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”
