Fairtrade tea brand Clipper Teas last week launched its first-ever TV advertising campaign, backed by an £800,000 investment in its wider media strategy.
Launched as part of Clipper’s ongoing ‘Make It Better’ brand platform, the campaign premiered across ITV and Channel 4, with a hyper-targeted run throughout the London region planned for the rest of the month.
Created by London-based creative agency Pablo, the 20-second spot will also target video-on-demand (VOD) customers, with a potential audience of over 2 million viewers.
In addition to traditional TV and VOD, the campaign will receive support from PR, social and paid media activity across its four-week run.
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The campaign’s media planning and buying was handled by WPP-run Wavemaker Select, with social run by comms agency Finn.
“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do,” Clipper Teas marketing & category director, Bryan Martins said.
“The illustrated art direction puts our award-winning, quality blends and unrivalled flavour, centre stage. It’s the perfect crescendo to our Make it Better campaign this year.”
