Global electronics giant Samsung has unveiled broadcaster Fearne Cotton and professional footballer Raheem Sterling as celebrity brand ambassadors to promote the latest devices in its foldable range.
Both stars have signed year-long contracts with the brand, which will see them involved in a range of marketing and advertising activities, including showcasing how Samsung’s Galaxy Buds2 Pro and Galaxy Watch5 can be integrated into a busy and active lifestyle.
Cotton’s partnership with the brand will be centred around how ‘technology can be utilised in positive ways to support overall health’, whilst Sterling will focus on ‘democratising the role of technology and promoting social mobility.’
Sterling will primarily be championing the new Galaxy Z Fold4, whilst Cotton’s hero device will be the latest Galaxy Z Flip4.
“We’re delighted to be working with two such incredibly influential and talented names to help showcase the power of technology in helping people push boundaries and fulfil their passions,” Samsung UK and Ireland omnichannel strategy director, Annika Bizon said.
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“As an inspirational Premier League superstar with a passion for helping those from disadvantaged backgrounds, Raheem will utilise our innovative devices to help bring communities together. Whilst through her enthusiasm and creativity Fearne will showcase how technology can make wellbeing accessible to everyone.”
Commenting on her new role, Cotton added: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”
Sterling continued: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society.
“This partnership aligns with my foundation and my goal of envisioning a world where young people will always have the support they need to pursue their dreams”.
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