US restaurant chain Subway has launched an interactive 3D billboard at Westfield Stratford City that allows members of the public to virtually build their own dream ‘sub’.
Led by creative agency Above+Beyond, the activation ran last weekend (20-21 August) and featured Subway brand ambassadors who would surprise passers-by with a real-life version of the sub they had just created on-screen.
Through this boldly innovative creative, Subway will be hoping to build greater brand recognition in the UK, alongside showcasing the quality and variety of its menu.
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“This is a first in marketing, trying to find new ways to reach Subway fans and give them a chance to enjoy their Sub just the way they want. Subway always puts customers first and this campaign is another example of this,” Subway UK & Ireland head of marketing, Angie Gosal said.
Above+Beyond chief creative officer, Dom Goldman added: “Embracing new technologies and pioneering ways to interact with audiences is always exciting. We’ve seen many great 3D billboards, but creating a fully interactive screen with fulfilment baked in is a first.”
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