Property marketplace OnTheMarket has collaborated with Channel 4 to create a three-part TV series called ‘Finding The Cornish Dream’.
The TV show, produced with the help of MediaCom and Flicker Productions, will see Cornish estate agents take prospective buyers to view a selection of houses in Cornwall.
While the entertainment partnership will highlight the beauty of the Cornish housing stock, viewers will also get an insight into local narratives and the estate agents’ lives.
The news comes weeks after Rightmove appointed Matt Bushby as its new chief marketing officer in a bid to improve the brand’s marketing strategy.
The OnTheMarket series also intends to emphasise the importance of local estate agents and their role within communities across the UK.
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“We are very pleased to be working with our creative partners on ‘Finding the Cornish Dream’, as it’s a series that shines a light on the real stories behind the biggest financial decision of many peoples’ lives, which is of course moving home,” OnTheMarket CEO Jason Tebb.
“While the stunning homes and beautiful Cornish backdrop might catch the eye, as we always say, property is a people business and it’s the personal journeys of the home movers and agents who really steal the show.”
Throughout the duration of the series a variety of agents will be featured including Lodge and Thomas, Marshalls and Webbers.
Channel 4 senior branded entertainment lead, Katherine Marlow, added: “It’s been hugely rewarding to partner with OnTheMarket on their first TV branded entertainment partnership and bring this beautiful new series to life. With its stunning homes and booming property market, Cornwall serves as the ideal location to help promote the brand’s values on air and across our wider, collective platforms.”
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