The Big Issue has struck a three-year content and distribution deal with French car manufacturer Citroën, which will see it provide the group with a fleet of 16 electric vans.
Brokered by Publicis-owned Starcom, the deal will also include the production of commercial editorial content by the Big Issue’s branded content department which will focus on how the collaboration is lowering its carbon footprint – whilst promoting Citroën’s ë-Berlingo and ë-Dispatch vehicles.
The iconic French company is also in line to benefit from exclusive sponsorship rights for a special-edition ‘Future of Transport’ issue, alongside a Top 100 ‘Changemakers’ feature to published in January 2023.
“Citroën’s market-leading approach to innovation and affordability of electric vehicles is the exact reason why they are the ideal partner to work with Big Issue Group,” Big Issue Group managing director of commercial, Russell Blackman said.
READ MORE: The Big Issue at 30: CMO Zoe Hayward discusses extensive re-brand and ambitious five-year plan
“Our partnership will allow us to make even greater strides in the support and services we provide for the most marginalised across the country. In cities and remote, rural locations, we will be able to respond quickly when our vendors need us the most.
He concluded: “This is a great demonstration of how two leading brands are working together, driving change for good.”
Citroën UK managing director, Eurig Druce added: “We are thrilled to partner with Big Issue Group in their important work ‘changing lives through enterprise’, and in particular to support their transition to electric vehicles so they can become more sustainable.
“Big Issue Group is a fantastic organisation that has been working to improve people’s lives for over 30 years by providing work opportunities – a hand up, not a hand out is a philosophy we can definitely get behind. I can’t wait to see these vans out on the road, being used as sustainable electric workhorses in support of the Big Issue workforce.”
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