Heineken SmartDispense has launched the ‘Green Pub Guide’ to help pubs around Britain lower their carbon footprint and promote sustainability.
Part of Heineken’s general ambitions to improve the alcohol industry’s impact on the environment, the Guide includes 55 participating British pubs, restaurants and bars.
Spearheading the campaign is Candice Brown, the winner of 2016’s The Great British Bake Off.
The Guide includes details on the greenest businesses in the UK, highlighting the steps they are taking to be more environmentally friendly. The judges who compiled the list took ‘low-food-mile’ menus, sustainable renovations and general reductions of waste into account.
The brand’s SmartDispense was also implemented by many of the green businesses, a piece of equipment that reduces water and CO2 wastage.
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“Now, more than ever, it’s crucial for pubs to do their bit for the planet by taking steps – big and small – to reduce their impact on the planet and to make the pub experience that little bit greener,” Heineken head of sustainability Chelsey Wroe.
“We’ve been delighted to see the range of initiatives introduced by pubs, bars and restaurants across Britain included in the inaugural Green Pub Guide, from installing their own more energy-efficient kitchen and wildlife gardens to modernising their energy and water supplies.”
Candice Brown added: “My pub, fittingly called The Green Man, has been around for nearly 200 years, and so making environmentally conscious modernizations, while keeping its charm and authenticity, has been so important to me. I’m always looking for new and inventive ways to make the venue more sustainable – and I’ll be taking inspiration from the fantastic eco-conscious venues who we’re proud to be listed alongside in the Green Pub Guide.”
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