Online used car marketplace Motorway has struck a lucrative agreement to co-sponsor BT Sport’s coverage of the Premier League, the UEFA Europa League and the UEFA Europa Conference League.
The deal, brokered by Sky Media and Motorway’s agency of record, MG OMD will span an extensive 127 live matches starting 6 August.
The sponsorship will consist of a series of five and ten-second idents before, during and after games in addition to live stream sponsorship across the BT Sport app and website.
Through this agreement, Motorway will be hoping to reach a projected audience of 5.7 million. This latest sponsorship follows on from the firm’s major deal with ITV’s Six Nations rugby coverage.
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”We’re proud to partner with BT Sport and to play a role in bringing not just the beautiful game, but some of the most exciting football leagues in the world, to millions of football fans,” Motorway chief marketing officer, Lloyd Page said.
“With record numbers of motorists selling their cars online through Motorway this year, this sponsorship gives us an incredible opportunity to continue driving awareness of our platform and help even more car owners sell their cars 100% online for a great price, to our nationwide network of thousands of dealers.”
MG OMD executive director, Tom Cocker added: “Following the acceleration of Motorway’s growth over the past year, this is the perfect partnership to help us continue to build brand awareness and fame with one the nation’s favourite football competitions.
“We look forward to the year ahead working with BT and Motorway on this exciting new partnership.”
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