Telecom firm Three has created a pop-up viewing platform and brand experience that it is rolling out to a series of major UK music festivals this summer.

Having already made an appearance earlier this month at Wireless Festival at Finsbury Park, the activation is set offer music fans an ‘unrivalled’ view of the main stage at the upcoming Latitude Festival, taking place in Suffolk (21-24 July) and Reading Festival (26-28 August).

READ MORE: Ocean Outdoor brings Wimbledon pop-up to Westfield London

The pop-up will be open to users of the Three+ Rewards app and selected guests, who will have the chance to enjoy sun beds, parasols, egg chairs, DJ booth, ice cream giveaways, phone charging spots and more.

 “We’re proud to be partnering with some of the UK’s most iconic festivals, helping music fans to live their best festival life, Three head of sponsorships and brand experience, James Sutton said.

“We know how important it is to stay connected and we’re pleased to be making life’s big moments even more memorable this summer.”

Click here to sign up to Marketing Beat’s free daily email newsletter