Formula E and UNICEF have partnered to launch a new campaign, ‘Take a Breath’, spearheaded by a short film featuring Marvel star Tom Hiddleston, produced by creative agency Wing.
The spot primary aims are to highlight the impact that air pollution has on children and to raise awareness in order to drive action to improve it.
Formula E, a all-electric racing championship affiliated to Formula One has chosen to collaborate with the UN children’s charity in order to drive awareness around the very real harms that air pollution has on children – whilst also giving out advice to individuals and businesses on how to improve the situation.
Alarmingly, the campaign reveals that around 600,000 children under the age of five will die from causes related to air pollution globally this year, with this figure likely to increase by as much as 50% if current trends continue to 2050.
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“Air is life and must be protected for our children. Children globally are growing up in a world made more dangerous and uncertain because of our changing climate, Actor and UNICEF ambassador, Tom Hiddleston said.
“Formula E and UNICEF have come together to create Take a Breath, a short film that aims to raise awareness and highlight the importance of clean air, in order to make a better, safer world for every child.”
Formula E director of sustainability, Julia Palle added: “Take a Breath is fundamental in raising awareness of air pollution and ways we can all act to reduce it for the sake of current and future generations.”
“Formula E was founded to drive e-mobility development and reduce emissions, and impactful partnerships and campaigns sit at the heart of our work in delivering sustainable change. As the first global sporting organisation to partner with UNICEF, we are helping create a cleaner, safer and more sustainable environment where children and future generations can thrive.”
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