Creative agency ELVIS has achieved B Corp certification following a two-year turnaround that has seen it ‘completely reinvent its business’.
Kicking off the process in 2020, the agency has adopted new measures and initiatives as part of its B Corp journey, including greenhouse gas monitoring, supply chain transparency and new hiring policies to drive diversity.
ELVIS, the eighth most awarded creative agency in the UK for 2021, has worked with the likes of Odeon, Cadbury, Walkers, Oreo and Birds Eye.
B Corp awarded the Next 15-owned business with an above-average score of 91.5 and cited the agency’s multi-award-winning ‘The Illegal Blood Bank’ work for UNILAD, which helped to bring change in the law surrounding blood donation by gay and bisexual men.
The work towards achieving B Corp status was spearheaded by Caroline Davison, who joined ELVIS in 2009 and took on the role of managing director and sustainability lead in 2020.
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“The ad industry talks a lot about creating meaningful change, but that isn’t always easy to quantify, especially in an era of green- and woke-washing,” Davison said.
“B Corp certification is the ultimate demonstration that your agency gets what meaningful change really looks like – it’s not tweaking things around the edges or having separate committees that focus on a tiny piece of the puzzle, it’s about holistic change at every level and in every part of your business.”
“We want to call on agencies of all types and sizes to start their B Corp journey. The more agencies that become certified, the more our industry will be able to collectively move forward the fundamental conversations we need to have around what a better world looks like.”
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