In a lighthearted ‘letter’ to the Pope, fruit delivery service The Dole Sunshine has asked His Holiness to rebuke ‘the calamity of the original sin’ and redeem the reputation of the apple.
“For thousands of years the apple has faced this vilification after Eve took a bite from the ‘forbidden fruit’ in the Garden of Eden,” the brand added.
The letter, written in a fun and ‘fruitful’ tone, looks to absolve the apple of its misconceived role in ‘Original Sin’ and also start a dialogue around the importance of fruit for a nutritious diet.
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The letter has been published in the ‘only newspaper Pope Francis has stated he reads’, La Repubblica.
“We understand that requesting this change is a bold and provocative ask, and we of course mean no disrespect to His Holiness or The Church,” Dole Packaged Foods and Beverages Group president, Pier Luigi Sigismondi, said.
“We believe if we can resolve this misrepresentation of fruit, we can start a new global narrative that focuses on its benefits, and creates new, healthier eating habits that are consistent to our purpose to bring good nutrition to all.”
The brand concludes the letter with this self-hailed ‘humble’ request to Pope Francis:
“For all these reasons and more, we humbly ask for the absolution that only you can offer. A tiny change that can change the world. Would you consider amending the Bible? Just a tiny word. Replacing ‘fruit’ for any other unhealthy food, for instance? Just an idea. If that request sounds a bit too ambitious, no worries. We get it. Maybe then a message of support would go a long way to restoring the world’s faith in our beloved fruits.”
The full letter can be accessed here.
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