WPP has acquired Bower House Digital, a marketing technology services agency located in Australia, in a bid to build on existing digital experience capabilities.
The news comes days after the ‘big six’ agency was named the most creative company of the year at the Cannes Lions International Festival of Creativity.
Bower House Digital will join WPP-owned Ogilvy’s global network, with the intention of strengthening its ability to deliver ‘technology-driven marketing solutions’ for clients and brands.
The buyout is aligned with WPP’s ‘accelerated’ growth strategy that has seen the group grow into a global ‘Platinum’ Salesforce partner with more than 7,000 practitioners across marketing, commerce, experience and analytics.
Bower House Digital deploys, builds and designs digital experiences for clients like Aesop, Bunnings, Bupa, Target and Myer. It also specialises in offering Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021.
READ MORE: WPP named a leader among ‘Global Digital Experience Service’ providers
“Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand,” WPP President, Australia and New Zealand, Rose Herceg, said.
Founded in 2017 by Bryan Dobson and Meg Quinn, Bower House employs approximately 80 people across Australia and Asia.
Bower House Digital co-founders, Bryan Dobson and Meg Quinn, added: We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years. Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.”
Ogilvy, global chief executive officer, Andy Main, concluded: “Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world’s most recognisable brands.”
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