WPP has been named a leader among Global Digital Experience Service providers by Forrester Research.
The ‘big six’ agency was chosen ahead of 14 of the ‘most significant’ service providers selected to take part in the evaluation.
The Forrester Research report identifies digital experiences that deliver ‘a great and consistent experience in every moment’ and recognises companies that have an ‘integrated ecosystem’.
WPP received the highest scores possible in nine areas, including customer experience strategy and insights services, digital marketing and digital commerce strategy and implementation services, along with immersive experiences.
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“We’re delighted to be recognised as a global leader for digital experience services,” WPP CEO Mark Read.
“Creative transformation fuses excellence across the whole customer journey – from strategy and insights to execution of experiences that make brands relevant, accessible and sustainable. Our clients trust us to partner with them to realise their end-to-end customer engagement ambitions.”
The recognition also acknowledges the strengths of multiple WPP agencies including AKQA, Ogilvy, VMLY&R and Wunderman Thompson.
WPP chief technology officer, Stephan Pretorius, added: “We are committed to creativity powered by technology at WPP which is why it is edifying that this report bears out this commitment and the distinction our agencies apply to the work they originate and deliver for clients, day-in, day-out.”
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