A furniture design studio poster advertising ‘Ginger’ – a new armchair model – has sparked controversy online and gone viral on Twitter for appearing to include a racist term.
The advertisement, which belongs to product, graphic and interior design company Yonoh, has come under fire by many social media users due to the advert’s unconventional ordering of letters.
Originally intended to read as ‘Ginger’, the text has taken on a whole new meaning online.
The Twitter user who spotted the in-house chair promotion poster wrote: “Soooooo NOBODY in marketing looked at this and thought, let’s not :).”
Soooooo NOBODY in marketing looked at this and thought, let’s not. 🙂 pic.twitter.com/mRsPQnbxHF
— Amérique, fille, nous ne sommes pas ok 🫠 (@dayofthew333k) June 11, 2022
The poster is promoting the brand’s ‘Ginger’ armchair that intends to “blend gentle contours with a comfortable, contemporary design”.
The furniture piece is said to be inspired by the “bulbous stem” of the medicinal ginger plant.
READ MORE: Top 10 most complained-about TV ads in the UK
Based in Valencia, Spain, Yonoh prides itself product, graphic and interior design that differs for their “simplicity and functionality”, and exudes “freshness and uniqueness”.
Another user on Twitter attempted to give a reason as to why people may have misinterpretted the featuring text:
“Most people don’t read counterclockwise… I guess? Though the desired effect, reading bottom left to top right, ain’t natural either.”
Most people don't read counterclockwise… I guess? Though the desired effect, reading bottom left to top right, ain't natural either. https://t.co/0NTAv15Odx
— Raymond McCue 💗⚤💜⚣💙 (@RayMcCue) June 12, 2022
Marketing Beat has contacted Yonoh for comment.
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