Kopparberg is today kicking off a new nationwide marketing campaign titled ‘Stick or Twist’ in order to promote its latest cocktail offering, the ‘Kopparberg Twist’.
The associated campaign will aim to better acquaint fans of the Swedish cider brand with its ready-to-drink cocktail portfolio, which already contains gin, rum and vodka ranges.
Designed by Kopparberg’s agency of record Neverland, a campaign including an out-of-home, social media and in-store rollout will go live from today.
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Having been initially introduced to UK audiences over the Platinum Jubilee weekend across 456 Marston’s pubs nationwide, Kopparberg Twist is set to hit retail shelves in the coming days.
“The Kopparberg Twist has totally flipped our approach to spirits on its head – we’re bringing colourful and refreshing fruity flavour to our consumers world in a refreshing way – with a big Twist!” Kopparberg UK head of marketing, Rob Salvesen said.
Neverland co-founder, Simon Massey added: “Solving a problem for Kopparberg and serving up something refreshing & delicious to the consumer from product to comms is in many ways the perfect project for neverland.”
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