Flight Centre UK has launched its first ever TV campaign to take advantage of the increase in people travelling abroad post-pandemic.
The ‘Your Centre’ campaign not only highlights the flight services the company has to offer but also the hotel, tour and car hire options it sells, as it looks to brand itself as an independent travel agency.
Marking the travel agency’s 40th anniversary, the campaign – produced by creative agency The Kite Factory – will be aired on TV, social media, display and on-demand platforms.
READ MORE: Heathrow Express targets post-pandemic travellers with new OOH campaign
“The ‘Your Centre’ campaign places our team’s expertise at the heart of our messaging, conveying our dedication to booking every type of holiday in the complex, post-Covid landscape, tailored to our customers’ needs,” Flight Centre UK head of marketing for leisure, Yvonne Hobden.
“We are supporting this with the core message ‘Your Travel, Made Easy Centre’ to bring out the many ways our people make planning travel easy.”
In celebration of Flight Centre UK’s 40th birthday the travel agency will also be launching a competition to give away holidays worth more than £200,000.
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