UK doorstep delivery brands Kocktail and Pasta Evangelists have collaborated to launch a Covent Garden pop-up this spring.
The installation will form part of the Covent Garden Rosé Party, which will run from 29 April to 15 May, 11am to 9pm daily. The Garden Party will mark both brands’ first foray into pop-up events.
The ‘Spritz and Pasta Garden’ will offer visitors the chance to sample premium, freshly made cocktails and fresh, artisanal pasta in an Italian-style alfresco setting.
A special event will also take place on 13 May to coincide with World Cocktail Day, where the pop-up will host a VIP cocktail and pasta making masterclass.
To mark its inclusion in the Rosé Garden, the Newcastle-based drinks firm has also announced that it will be releasing a limited-edition Rosé Collection, with only 100 boxes available, all to be sold directly from the pop-up.
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As part of their brand partnership, Kocktail and Pasta Evangelists recently created a “collaboration box” – ‘The Kocktail for Pasta Evangelists Tasting Collection’ – distributed exclusively by the pasta firm.
Seeking to develop its physical presence, the Italian food brand has additionally opened the ‘Pasta Academy’ on Long Lane in Farringdon, where customers can “master the techniques of handmade pasta” in tailored cooking classes.
“Our first ever central London pop-up, we’re delighted to be working with the marvellous team at Pasta Evangelists to create something super stylish, delicious and unique,” Kocktail co-founder, Andrew Hutchinson said.
“We can’t wait to bring a taste of Kocktail to Covent Garden for this year’s Rosé Garden Party.”
Pasta Evangelists’ head chef, Roberto d’Elia added: “Our dream for our ‘Spritz & Pasta Garden’ is to transform London’s most iconic piazza into a typical Italian square in springtime, where you’ll find colleagues enjoying the pasta of the day over a long, languid lunch hour or friends catching up over an alfresco aperitivo after work.
“What better way to welcome in the warmer months?”
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