AirBnb has said that renewed focus on brand marketing at the expense of SEO has helped it register its most profitable quarter to date.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Wayfair launches artistic project at Camber Sands
Wayfair has unveiled a concept caravan designed with independent decorators The Style Producers, which celebrates the British ‘staycation’.
