In a collaboration with OTO CBD, electronic band Faithless has remixed their iconic 90’s song Insomnia into a 27-minute sleep track.
The dance anthem that kept party-goers up all night has been transformed into a sleep aid by band member Sister Bliss. Original aspects of the track have been redesigned orchestrally and slowed down to 100bpm – “the optimal tempo for sleep”.
Recent research carried out by the CBD company OTO, found that 82% of adults in the UK suffer from insomnia and over half of the nation (55%) consider themselves to be bad sleepers.
“Quality sleep is the foundation for a healthy and happy life,” OTO said.
“Not only are our productivity, energy and stamina deeply affected by our sleep, when we sleep well, the world will become a kinder, happier and healthier place to be.”
OTO also found that in a study of people with insomnia, music greatly improved their ability to fall asleep. Prior to adding music to their evening routine, it took participants 27 to 69 minutes to fall asleep.
After adding music in the bedroom, it only took six to 13 minutes for them to nod off.
READ MORE: Spotify and FC Barcelona unveil ‘first-of-its-kind’ partnership
Sleep scientist James Wilson, who helped inform the sleep track, added: “The existing research into sleep and sound clearly shows that music stimulates chemicals in the brain that improve our propensity for a good night’s sleep.”
“Couple this with OTO’s Sleep Drops, and you’ve a winning pre-sleep formula to ensure your night’s slumber is as restful as possible.”
“Sister Bliss has done an incredible job of incorporating sleep science into the new remix of Insomnia.”
Originally inspired by a lack of sleep, Faithless’ Insomnia track now has ASMR-style spoken word incorporated, and a tempo that matches the resting heart rate BPM.
Sister Bliss concluded: “Once released, the track became an anthem for a generation of late night clubbers who, as the lyric goes, were also getting ‘no sleep’.”
“With that legacy in mind, the opportunity to collaborate with OTO on the creation of a Sleep Remix was one I couldn’t turn down. I can’t wait to get the track out there and help a nation of bad sleepers finally get the rest they’re craving.”
Click here to sign up to Marketing Beat’s free daily email newsletter
