Brainlabs has significantly bolstered its capabilities following a fundraising round that increased its overall valuation eightfold to £260 million.
OMG retains HSBC media account despite stiff competition from WPP
OMG is set to retain HSBC’s global media planning and buying account, at the conclusion of a gruelling, six-month-long pitch process.
GroupM partners with Seen This for in-depth carbon impact measurements
WPP’s media investment arm GroupM has partnered with ad tech firm Seen This to more efficiently measure the carbon impact of its campaigns.
Wavemaker UK names first-ever head of people and culture
Media agency Wavemaker has appointed Dani Saadu to the newly-created position of head of people and culture, he joins from Hunter Healthcare.
Wunderman Thompson names new head of social
Wunderman Thompson is strengthening its social media and influencer offering with the expansion of subsidiary Village Marketing.
WPP chief exec says advertisers cannot understand where ‘X’ is heading
WPP chief executive Mark Read has suggested that Twitter’s recent re-brand to ‘X’ could prove very problematic for brands and advertisers.
WPP downgrades yearly forecast after 51% slump in pre-tax profits
WPP’s share price has fallen by 7.3% to 785.80p having lowered its full-year predictions after profits halved in the first half of 2023.
WPP’s Gain Theory unveils extensive new brand identity
WPP-owned Gain Theory has unveiled a new brand identity and website to better reflect its foresight and growth acceleration proposition.
Autistic dating app Hiki partners with Getty to challenge stereotypes about autistic community
Hiki has collaborated with Getty Images on an ambitious initiative to increase authentic representations of autistic people.
Publicis makes global call for stigma-busting ‘Working With Cancer’ campaign
Publicis has partnered with a range of global firms to launch an industry-wide call for a campaign to fight against the stigmas associated with cancer.