WPP pre-tax profits plunged more than 70% as US tech and retail businesses cut back on advertising.
Coca-Cola and Time Out reveal UK’s best ‘Foodmarks’
Coca-Cola has teamed up with Time Out magazine to celebrate global ‘food landmarks’, renaming them ‘Foodmarks’.
WPP invests in new German agency OH-SO Digital as part of ongoing strategy
Its founding leadership team comprises digital experts with experience from agencies such as Accenture Interactive, Accenture Song, C3 and Diconium.
WPP to invest £250m into artificial intelligence this year
WPP has shared plans to plunge hundreds of millions in to artificial intelligence in its latest announcement to investors.
WPP merges BCW and Hill & Knowlton to create comms giant Burson
WPP has merged two of its largest comms agencies Hill & Knowlton and BCW to form Burson, a full-service communications agency focused on building and protecting reputation.
Unilever launches fresh review of media and planning account
Unilever, which owns brands including Ben & Jerry’s and Marmite among others, has launched a review of its global media and planning account.
WPP launches new AI model to help organisations boost transformation
WPP’s media investment group announced the launch of a propriety AI Marketing Maturity Model to support the use of AI to carry out transformational measures.
WPP set to gain from £1bn sale of Kantar Media
WPP is set to make significant gains from the sale of Kantar Media, which will be put on the market by private equity backers later this year.
‘Merry Birthday’ wishes in Coca-Cola’s last hurrah of 2023
Coca-Cola honoured those who’s birthdays fell over the festive season with a creative stunt as part of its ‘The World Needs More Santas’ brand platform.