Adidas has launched the latest chapter of its ‘Impossible Is Nothing’ campaign ahead of the FIFA World Cup Qatar 2022.
Rice, Rice Baby: Müller teams up with Declan Rice for new marketing campaign
Müller Yogurts & Desserts has unveiled a multi-million pound Müller Rice campaign enlisting Declan Rice as its official brand ambassador.
Bukayo Saka features in Beats by Dre ‘Defy the Noise’ ad
Bukayo Saka has starred in Beats by Dre’s new marketing campaign ‘Defy the Noise’ which premieres ahead of the 2022 FIFA Qatar World Cup.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
OKX unveils Football Festival with £2.6m prize pool ahead of 2022 World Cup
Cryptocurrency exchange OKX has launched the OKX Football Festival ahead of the FIFA World Cup Qatar 2022 tournament.
Six knockout World Cup 2022 campaigns winning the attention of Christmas consumers this winter
Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.
Declan Rice signs for CALM as its newest brand ambassador
West Ham and England star Declan Rice has been recruited by CALM (Campaign Against Living Miserably) to be its latest brand ambassador.
Irn-Bru embraces football fever with Winter Footy Kit campaign
Iconic Scottish fizzy drink Irn-Bru has embraced football fever for the upcoming World Cup with its Winter Footy Kit campaign, created by independent creative agency Leith.
Boxpark increases marketing budget ahead of new site
Boxpark has increased its marketing budget in a bid to monitor trends and change behaviour attitudes ahead of its new site launching in Liverpool.
Research reveals ESG more important than ever to consumers in run up to World Cup
According to research released by Teads, diversity, gender equality and sustainability have become increasingly important to consumers.