Brewdog has reportedly given up its B Corp certification after accreditation firm B Lab “requested additional measures” from the company.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
Ewe better watch out England: Paddy Power ad sees sheep pledge support to Wales in World Cup
Paddy Power has pledged allegiance to its ‘Celtic cousins’ in its latest Wales-supporting campaign ahead of the England Wales game tonight.
Women’s Aid partners with House 337 to deliver stark World Cup abuse message
Women’s Aid has partnered with creative agency House 337 to deliver a chilling new campaign that brings to light the realities of sports-linked…
Live Roosults: Deliveroo puts live World Cup scores on moped delivery boxes
Deliveroo is set to put live World Cup scores on the sides of its drivers’ delivery boxes to provide updates to people unable to watch the games.
CALM and Declan Rice encourage UK to tackle ‘invisible’ mental health ‘opponents’ together
Campaign Against Living Miserably (CALM) has collaborated with Declan Rice to encourage the UK to tackle loneliness together.
LGBTQIA+ ad industry advocate group calls for brand and agency ‘allyship’ during World Cup
Outvertising, a voice for the LGBTQIA+ community within the ad industry, has asked brands and agencies for ‘allyship’ during the World Cup.
BBC World Cup ad condemned for encouraging family neglect during tournament
A BBC ad has been criticised for encouraging a “football before family” amid reports that domestic abuse rises when tournaments take place.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
Nike releases star-studded ‘Footballverse’ ad ahead of the World Cup
Nike FC has released ‘Footballverse’ a sci-fi-style ad spot that sees iconic football players past and present come together in a football multiverse.