The WFA has launched the ‘Sustainable Marketing 2030’, an initiative set up in collaboration with Kantar’s Sustainable Transformation Practice.
Lack of ‘measurable or objective’ KPIs causing dissatisfaction among agencies
Advertisers have admitted that the lack of ‘measurable or objective’ KPIs is their number one concern, claiming the wrong things are often measured.
Unilever digital boss advises ad industry on Web3 action
The advertising industry must collectively address Web3, Unilever chief digital and commercial officer, WFA deputy president, Connie Braams said.
World Federation of Advertisers unveils new global leadership team
The WFA has announced its new leadership team, with various senior appointments being made from advertiser associations and global brands.