Toyota is seeking to promote unity with a new campaign that celebrates the small steps we all make to improve society.
E45 skincare brand relaunched in UK market with £1m campaign
E45 is helping people feel comfortable in their skin, both physically and emotionally through the rollout of a whopping seven-figure campaign.
Dolmio celebrates delightfully ‘inauthentic’ home cooks in latest TV campaign
Dolmio has launched an extensive integrated campaign to kick off a new global brand platform, featuring a wholly re-worked identity.
The&Partnership appoints new Group CMO
The&Partnership has announced the appointment of its new Group CMO EMEA Emma Storer, who will take up her post from Monday (22 May).
Argos Toy Story-style ad promotes the breadth of its range
Argos has unveiled its latest spring advertising campaign ‘There’s more to Argos’ with hopes of showcasing the breadth of the retailer’s offering.
IPA celebrates 36 agencies who achieved CPD Gold Accreditation for professional development
The IPA has highlighted the 36 agencies that have achieved CPD Gold Accreditation for their ‘exceptional’ professional development in 2022.
Pets at Home relaunches brand with new identity and creative platform
Pets at Home has announced a relaunch of its brand with a new creative platform that aims to bring together all the elements of its business.
Does AI tech like ChatGPT spell the end of the copywriter?
ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
Feeling the pinch: 6 times brands have adapted their messaging for the cost-of-living crisis
MB explores how a wide variety of brands are adapting their messaging to make it cost-of-living appropriate as consumers battle economic hardship.
Lexus action-packed ad positions the RX as the ‘ultimate hero’
Lexus has unveiled a new action-packed campaign, ‘Stay Ahead’, in a bid to position the all-new RX as the ‘ultimate hero’.