System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Humour in, purpose out: System1 analyses Cannes’ favourite ads
System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
System1 launches Pinterest-backed ad measurement tool
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…