ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
Yonder Media strengthens leadership team with two new hires
Yonder Media bolsters its leadership team with two new hires: Adam Boucid joining as audiovisual director and Chen Cui joining as planning director.
Starcom fights off UM to secure lucrative Aldi account
Starcom has secured ‘Big Four’ grocer Aldi’s lucrative media account, valued at £66 million, following a extensive review earlier this year.
Starcom releases sustainability report to address ‘marketing tension’
Starcom has announced the launch of a new micro-site that includes a report on sustainability challenges within the industry.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
Little Dot Studios poaches MediaCom’s social media business director
London-based agency Little Dot Studios has named MediaCom’s social media business director, Chris Imlach as its new head of paid media.
Big Issue Group inks three-year partnership with Citroën
The Big Issue has struck a three-year content and distribution deal with Citroën, which will see it provide the group with a fleet of 16 electric vans.
Aldi to pick one of two agencies amid a £60m media review
Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.